launches to foster social justice efforts in the cannabis industry


Boulder, Colo. (Sept. 17, 2020)—As cannabis companies seek out ways to promote social equality and justice, a new resource has launched to provide a compendium of trusted resources designed for companies in the cannabis industry seeking to do more.

The website provides an expansive collection of trustworthy and expert resources that address a range of racial issues, touching on everything from education and training to recruiting, hiring and retention. The site also offers information about ways in which companies can join with other organizations and causes that support Black Lives Matter and other social justice issues. is an agnostic site that was spearheaded by Wana Brands after the company’s own efforts to seek social equity in the wake of George Floyd’s death in May.

“We are once again confronting systemic racism with dozens of cases of police brutality coming to a head with the murder of George Floyd in May. This injustice is happening alongside our efforts to advance a legal regulated cannabis industry even while cannabis prohibition in the U.S. has long been used to criminalize Black Americans, who are four times more likely than white people to be arrested on cannabis offenses,” said Wana CEO Nancy Whiteman.

“At Wana, we knew we had to do better–from hiring practices to training for employees on systemic racism and social justice in the cannabis industry. But we didn’t know where to start. After months of hard work and a lot of research, we wanted to share what we had discovered and start a dialogue. Not only can you access resources that we have found valuable, but we invite you to contribute worthwhile resources to the site as well. We truly hope that will be one small step in the fight for social and racial equity.”

Three main components of the website guide participants through understanding systemic racism, committing to social equity in the workplace and tools for inclusion, and how people and companies can take real action to create change for more inclusive workplaces. The site allows participants to contribute additional resources and information, as well as request website topics to be explored in the future.

Wana Brands: Enhance Your Life.

Included in the 2020 Inc. 5000 list at #2,074 and boasting a three-year growth rate of 203%, Wana Brands is the No. 1 edibles brand in the United States, with more dollars sold than any other brand, according to BDS Analytics 2019 Brand Share Report. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms including edibles, vapes, and extended-release capsules, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness, and recreational needs. Wana products are available in Colorado, California, Illinois, Michigan, Ohio, Maryland, Arizona, Oregon and Oklahoma dispensaries, with Missouri and Florida (as regulations allow) among the states imminently coming online. Wana Brands is available internationally in Canada. For more information or to subscribe to Wana’s e-newsletter, visit Wana on LinkedIn, Twitter, YouTube and Pinterest.

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